I've always believed in promoting kindness in training. "Bad behaviour" is often just misunderstood natural dog behaviour.

But I didn't want to be just another "Hey, Babes, we love dogs, buy our cute dog gear" brand.

WAGD was born with a simple mission on behalf of all the Good Dogs out there:

1. Create Fashionable + Functional Kit - Designed FOR Dogs: Our kit is not just fashion for the sake of it. It's designed by a dog trainer, with dogs in mind. We want dogs to be comfortable, safe, and look fire while on their adventures.

2. Rebranding the Good Dog - We Are Taking It Back: Every dog, has their unique story, and they're all Good Dogs in their own way. WAGD is here to remind the world that All Dogs are Good Dogs.

3. Share Knowledge on Kind Training Methods - Ethics Over Ego: It's not about being the alpha; it's about being kind. We're here to spread the woof about gentle, ethical training methods, to normalise a culture of trust, choice and Good Dog vibes only.

Our products are designed for training, and will turn heads at the dog park. But WAGD goes beyond just products. Our WAGD Academy is designed to support the human end of the lead. This academy will provide valuable training tips and resources to help you and your dog level up your training game.

WAGD is more than just a brand; it's a Good Dog Revolution. Join us in celebrating the sniffer,  the drooler and the amateur landscaper.  Respecting all their quirks, and 100% Dog-ness.